Grow Your Bank
with an Innovation Drawbridge over a CX Moat

Join us on May 8, 2025 at 2pm ET for a live 45-minute webinar to discover how customer-centric product innovation can be your bank’s drawbridge to success, while protecting your business with an unbeatable CX moat.  

Overview

Banks today face an increasingly complex landscape-navigating economic fluctuations, shifting interest rates, regulatory pressures, and rising competition from fintechs and non-bank financial entities. To combat this, the strongest defense isn’t just better products, it’s also a superior customer experience. Just like medieval castles relied on moats for protection and drawbridges for controlled access, banks must fortify their position with customer loyalty while creating pathways for innovation and growth.

In this webinar, you’ll join Phase 5’s CX and innovation experts Andreas Noe and Steve Hansen, to learn how to build a customer-centric innovation and experience strategy to create a competitive edge, retain customers, and drive sustainable growth that will secure your bank’s future and keep competitors at bay.

What You’ll Learn:

  • How real product innovations are built on deep customer insights 
  • Why understanding customer journeys and jobs-to-be-done is critical for success 
  • How superior product and service experiences drive long-term customer relationships 
  • Strategies for leveraging customer experience as a moat against competitive threats

 

Who Should Attend?
Banking decision-makers in strategy, product, marketing, customer experience, and insights functions looking to strengthen their innovation and customer experience strategies. 

Date: May 8, 2025
Time: 2pm ET
Duration: 45 minutes
Speakers: Andreas Noe, Phase 5 CX Practice Lead; Steve Hansen, Phase 5 Innovation Practice Lead
Host: Stephan Sigaud, Phase 5 CMO

Reserve Your Spot Now

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Speaker Bios:  

Steve Hansen, Partner, Innovation Practice 

Steve Hansen is a partner and the head of the Innovation practice who leads the firm’s US office in Minneapolis. Steve enjoys taking a “Zen mind, beginner’s mind” approach to innovation, especially when it has the potential to disrupt a market ecosystem. With almost 2 decades of experience in client-side marketing strategy, market research, and product management, Steve brings a client’s mindset and drive for actionable results to each project. He has extensive experience in capturing the view “from the outside” with a special focus on product and service innovation.  

Andreas Noe, Partner, Customer Experience Practice

Andreas Noe is a founding partner of Phase 5 and the head of the Customer Experience Practice. He has developed particular expertise in CX strategy, metrics and performance measurement, VOC and Customer Experience studies. Andreas brings deep knowledge of research methods and first-hand insight into understanding and managing customer outcomes. He has led professional associations as a board member and president and is a former marketing lecturer at the University of Ottawa.

Learn more about Phase 5 on our website.